Saturday 24th November saw the streets of Wolverhampton come alive with shoppers at the start of the Festive Periods Christmas shopping. Wolverhampton BID had put a call out in the weeks building up to the day on social media and to city centre partners to donate their “preloved clothes” to be sold on a market stall supported by LSD Promotions in aid of The Alternative Giving Campaign that encourages people to donate money directly to local homeless charities, rather than giving it directly to someone begging on the city centre streets.

The Alternative Giving scheme was set up by the Wolverhampton BID Co Ltd back in October 2016. It aims to ensure that money goes direct to service providers/charities that help the homeless in Wolverhampton. By giving to the scheme, rather than directly to beggars, the public can then ensure their money is used as their good-will intended and to date has raised an impressive £12,153.60 for P3 Navigator, St Georges Hub & The Wolverhampton Street Pastors.

Cherry Shine, BID Director, said: “Helping the homeless and vulnerable individuals with the right support is fundamental to this initiative. By providing an easy way to donate directly to these worthy charities, and working with the right agencies, we will be able to support a positive change in our city centre and I am so proud of the £380 raised on the market stall on the day”. For more information on the scheme visit

For further information, please contact:

Cherry Shine or Lucy Armstrong

Contact details – 01902 710903 – Available Mon – Fri 9am to 5.30pm

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